{"id":167,"date":"2022-08-14T09:00:00","date_gmt":"2022-08-14T09:00:00","guid":{"rendered":"https:\/\/utuhukuk.com\/ileti-yonetim-sistemi-nedir\/"},"modified":"2026-09-29T16:28:44","modified_gmt":"2026-09-29T16:28:44","slug":"message-management-system","status":"publish","type":"post","link":"https:\/\/utuhukuk.com\/en\/ileti-yonetim-sistemi-nedir\/","title":{"rendered":"What Is the Message Management System?"},"content":{"rendered":"<div class=\"pm\" data-utu-pm=\"1\">\n<p class=\"pm-giris\">Since various personal data of recipients are needed when sending such commercial electronic messages, in order to supervise this processing of personal data and the sending of commercial electronic messages, <strong>Message Management System<\/strong> has been established. In this article we discuss what the IYS is, the legislation on which it is based, and the facilities it offers to recipients and service providers.<\/p>\n<aside class=\"pm-ozet\" aria-label=\"In brief\">\n<p class=\"pm-etiket\">In brief<\/p>\n<ul>\n<li>The Message Management System (\u0130YS) is the national database system in which service providers record their current consents for commercial electronic messages.<\/li>\n<li>Under Law No. 6563 and the related Regulation, commercial messages may not be sent without the recipient's consent, save for exceptions; in messages sent with consent, the recipient must be given the opportunity to opt out.<\/li>\n<li>Through the \u0130YS, recipients can view and change their permissions on a per-channel basis, give consent, exercise their right to opt out and file complaints.<\/li>\n<\/ul>\n<\/aside>\n<div class=\"pm-not\">\n<p class=\"pm-etiket\">Currency note<\/p>\n<p>This article was prepared on the basis of the legislation and practice in force on the date of its publication. There may have been changes since then in the regulation provisions and practice concerning the Message Management System. You are advised to consult a lawyer regarding the current position.<\/p>\n<\/div>\n<details class=\"pm-ic\" open>\n<summary>Contents<\/summary>\n<ol>\n<li><a href=\"#iys-nedir\">What is the Message Management System?<\/a><\/li>\n<li><a href=\"#yasal-dayanak\">Legal basis and the consent rule<\/a><\/li>\n<li><a href=\"#imkanlar\">Facilities offered by the IYS<\/a><\/li>\n<li><a href=\"#sss\">Frequently asked questions<\/a><\/li>\n<li><a href=\"#iletisim\">Consultation request<\/a><\/li>\n<\/ol>\n<\/details>\n<section id=\"iys-nedir\">\n<h2>What Is the Message Management System?<\/h2>\n<p>In today\u2019s digitalised world, companies may send commercial messages via electronic means for all kinds of purposes such as campaigns, promotions and the like.<\/p>\n<p class=\"pm-tanim\"><strong>Ticari elektronik ileti<\/strong> is defined as any commercial communication carried out by natural and legal persons through electronic communication means, in the course of their commercial activities, for the purpose of promoting or marketing their goods and services or increasing the recognition of their business.<\/p>\n<p class=\"pm-tanim\"><strong>Message Management System<\/strong>, is the national database system in which all service providers record their current consents for commercial electronic messages.<\/p>\n<p>Recipients (citizens) may not only give consent but also exercise their right to refuse their existing consents via the IYS.<\/p>\n<\/section>\n<section id=\"yasal-dayanak\">\n<h2>Legal Basis and the Consent Rule<\/h2>\n<div class=\"pm-not\">\n<p class=\"pm-etiket\">Commercial electronic messages may not be sent without consent<\/p>\n<p><a href=\"https:\/\/www.mevzuat.gov.tr\/MevzuatMetin\/1.5.6563.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Law No. 6563 on the Regulation of Electronic Commerce<\/strong><\/a>,\u00a0<a href=\"https:\/\/iys.org.tr\/iys\/yonetmelik-degisiklik\" target=\"_blank\" rel=\"noopener\"><strong>Regulation on Commercial Communication and Commercial Electronic Messages<\/strong><\/a>\u00a0provide that, save for the exceptions laid down in the regulation, commercial messages may not be sent by service providers to recipients without the recipient's consent, and that recipients must be given the opportunity to refuse messages sent with consent.<\/p>\n<\/div>\n<\/section>\n<section id=\"imkanlar\">\n<h2>Facilities Offered by the IYS to Recipients and Service Providers<\/h2>\n<div class=\"pm-ikili\">\n<div class=\"pm-kart\">\n<p class=\"pm-etiket\">Options the system offers recipients (citizens)<\/p>\n<ul class=\"pm-liste\">\n<li>To be able to view and change, separately for each channel (call, message, e-mail), the permissions they give to service providers and their brands,<\/li>\n<li>To be able to give communication consent to service providers or exercise the right to refuse,<\/li>\n<li>To file complaints concerning consents for commercial electronic messages.<\/li>\n<\/ul>\n<\/div>\n<div class=\"pm-kart\">\n<p class=\"pm-etiket\">Options the system offers service providers<\/p>\n<ul class=\"pm-liste\">\n<li>After registering with the Message Management System and adding existing permissions once, to be able to manage the whole process concerning communication consents quickly and easily,<\/li>\n<li>To be able to collect their customers\u2019 consent and refusal notifications easily from different channels and to manage these permissions separately for the brands belonging to their business.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>At this point, various matters need attention: for companies, correctly determining the nature of the commercial messages to be sent and ensuring that consents are obtained from recipients in accordance with the legislation; and for recipients, being able to exercise the right of refusal effectively when necessary and to make use of the relevant complaint mechanisms.<\/p>\n<div class=\"pm-ikili\">\n<div class=\"pm-kart\">\n<p class=\"pm-etiket\">Practical checklist \u00b7 Companies<\/p>\n<ul class=\"pm-tik\">\n<li>Correctly determine the nature of the commercial messages to be sent.<\/li>\n<li>Ensure that consents are obtained from recipients in accordance with the legislation.<\/li>\n<\/ul>\n<\/div>\n<div class=\"pm-kart\">\n<p class=\"pm-etiket\">Practical checklist \u00b7 Recipients<\/p>\n<ul class=\"pm-tik\">\n<li>Exercise your right of refusal effectively when necessary.<\/li>\n<li>Use the necessary complaint mechanisms.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"sss\" class=\"pm-sss\">\n<h2>Message Management System: Frequently Asked Questions<\/h2>\n<details open>\n<summary>What is the Message Management System?<\/summary>\n<div>\n<p>The Message Management System (\u0130YS) is the national database system in which all service providers record their current consents for commercial electronic messages. Through this system, recipients can give consent and also exercise their right to opt out of existing consents.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Is the recipient's consent required to send commercial electronic messages?<\/summary>\n<div>\n<p>Under Law No. 6563 on the Regulation of Electronic Commerce and the Regulation on Commercial Communications and Commercial Electronic Messages, commercial messages may not be sent without the recipient's consent, except for the exceptions specified in the Regulation. Recipients must also be given the opportunity to opt out of messages sent with permission.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>What facilities does the \u0130YS offer service providers?<\/summary>\n<div>\n<p>After registering with the system and adding their existing permissions once, service providers can manage the process relating to communication consents; they can collect their customers' consent and opt-out notifications through different channels and manage these permissions separately for each of their brands.<\/p>\n<\/div>\n<\/details>\n<\/section>\n<section id=\"iletisim\" class=\"pm-form-kap\">\n<div class=\"pm-form-sol\">\n<p class=\"pm-etiket\">Consultation request<\/p>\n<h2>Do you have a question about the message management system?<\/h2>\n<p>At UTU Hukuk Dan\u0131\u015fmanl\u0131k, we provide legal representation and advisory services in the field of company law.<\/p>\n<p>Fill in the form and we will call you. You can also contact us directly:<\/p>\n<ul class=\"pm-kanal\">\n<li><a href=\"tel:+905365931600\">+90 536 593 16 00<\/a><\/li>\n<li><a href=\"mailto:bilgi@utuhukuk.com\">bilgi@utuhukuk.com<\/a><\/li>\n<\/ul>\n<\/div>\n<form class=\"pm-form\" data-alan=\"\u015eirketler Hukuku\" novalidate action=\"\">\n<div class=\"pm-alan\"><label for=\"pm-ad\">Full name *<\/label><input id=\"pm-ad\" name=\"ad\" type=\"text\" autocomplete=\"name\" required><\/div>\n<div class=\"pm-alan\"><label for=\"pm-tel\">Phone *<\/label><input id=\"pm-tel\" name=\"tel\" type=\"tel\" autocomplete=\"tel\" inputmode=\"tel\" required><\/div>\n<div class=\"pm-alan\"><label for=\"pm-mail\">Email<\/label><input id=\"pm-mail\" name=\"mail\" type=\"email\" autocomplete=\"email\"><\/div>\n<div class=\"pm-alan\"><label for=\"pm-konu\">Your situation in brief<\/label><textarea id=\"pm-konu\" name=\"konu\" rows=\"4\" placeholder=\"\u00d6rne\u011fin: \u015eirketimiz m\u00fc\u015fterilerine kampanya SMS'i g\u00f6nderecek, \u0130YS'ye kay\u0131t ve onay s\u00fcre\u00e7lerini \u00f6\u011frenmek istiyoruz.\"><\/textarea><\/div>\n<div class=\"pm-bal\" aria-hidden=\"true\"><label for=\"pm-web\">Website<\/label><input id=\"pm-web\" name=\"website\" type=\"text\" tabindex=\"-1\" autocomplete=\"off\"><\/div>\n<p><label class=\"pm-onay\"><input name=\"kvkk\" type=\"checkbox\" required> <span>I consent to the processing of my personal data for this request and to being contacted.<\/span><\/label><br \/>\n<button type=\"submit\">Send request<\/button><\/p>\n<p class=\"pm-durum\" role=\"status\" aria-live=\"polite\">\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/section>\n<footer class=\"pm-imza\">\n<div class=\"pm-imza-logo\" aria-hidden=\"true\">UTU<\/div>\n<div>\n<p class=\"pm-imza-ad\">UTU Hukuk ve Dan\u0131\u015fmanl\u0131k<\/p>\n<p>Since 2016 it has been providing legal and advisory services in Ankara in many areas, labour law in particular. <a href=\"https:\/\/utuhukuk.com\/en\/corporate-law\/\">Our company law practice \u2192<\/a><\/p>\n<p class=\"pm-uyari\">This article is for general information only and does not constitute legal advice. You are advised to consult a lawyer about your specific situation.<\/p>\n<\/div>\n<\/footer>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In today's digitalised world, companies may send commercial messages by electronic means for all kinds of purposes, such as campaigns and promotions\u2026<\/p>","protected":false},"author":1,"featured_media":424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sirketler-hukuku"],"_links":{"self":[{"href":"https:\/\/utuhukuk.com\/en\/wp-json\/wp\/v2\/posts\/167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/utuhukuk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/utuhukuk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/utuhukuk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/utuhukuk.com\/en\/wp-json\/wp\/v2\/comments?post=167"}],"version-history":[{"count":3,"href":"https:\/\/utuhukuk.com\/en\/wp-json\/wp\/v2\/posts\/167\/revisions"}],"predecessor-version":[{"id":566,"href":"https:\/\/utuhukuk.com\/en\/wp-json\/wp\/v2\/posts\/167\/revisions\/566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/utuhukuk.com\/en\/wp-json\/wp\/v2\/media\/424"}],"wp:attachment":[{"href":"https:\/\/utuhukuk.com\/en\/wp-json\/wp\/v2\/media?parent=167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/utuhukuk.com\/en\/wp-json\/wp\/v2\/categories?post=167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/utuhukuk.com\/en\/wp-json\/wp\/v2\/tags?post=167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}